The Company

Quality first, Service Second to None.

With more than 50 years of experience in foodservice industry, Simplex Pte Ltd is one of the largest distributors or sole distributor of more than 20 internationally- established brands of commercial kitchen equipment in Singapore. It is a proclamation of faith and assurance that these brands have a company that shares their passion for value and consistency.

Established since 1972, the company regards itself as a total solutions provider to its business partners and believes in promoting and developing profit-generating concepts over plain selling. It leverages on its 50 years of technical expertise, stainless steel fabrication capabilities, site-layout consultancy services and strong partnerships with premier brands to continually add value to its customers and business partners.

Looking at 2020 and beyond, Simplex aims to grow its already robust team of talents, generate new profit-making concepts and ideas for its customers while continuing to set the tone as a total solutions provider in the foodservice industry. As an equipment distributor, Simplex has its own housebrand – Pinnacle that does chiller, freezer and refrigeration. Under the technological and software forefront, Pinnacle, Simplex housebrand has also developed a multi-function matrix level platform covering the supply chain verticals – ECOSYS. Pinnacle have also worked with our partners to develop smart enabled devices that can be attached to non-smart assets and transform these assets into smart-enabled assets, a low-cost, higher productivity initiative.

Our Mission

To cater to customers’ needs; understand them and respond with the best choice solutions, high quality equipment and service which is second to none.

Our Vision

To be the leading foodservice solution provider in the Asia Pacific region.

Our Core Values

Quality, Service, Professionalism, Respect, Integrity

Executive Director

Benjamin Lim, joined Simplex in 2001 and was made executive director in 2011. He has been instrumental in diversifying the company portfolio to include technological solutions – a trademarked software platform and smart systems, specific to the food service industry.

Under his leadership, Simplex has also grown and cemented its presence in Southeast Asia as one of the leading commercial food equipment, manufacturing and supplier with offices in Mongolia, Vietnam, Malaysia and China.

His passion and dedication towards the company and food services industry has also lead his team to achieve the SME award since 2005.

5

5

International Offices

40+ Years

40+ Years

of food service excellence

200+

200+

products

Our Associate Partners & Brands

FRANKE
PITCO
PINNACLE
TRUE
DUKE

Our Satisfied Clients

HIGHLANDS COFFEE
BURGER KING
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Simplex Pte Ltd

Largest distributor of commercial and professional food equipment and services





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